Customer lists are a rich data resource.

Many business owners and marketers overlook the value of customer lists.

Some view them as administrative nightmares. Others don?t recognize the wealth of information available to them through existing house files. Marketing?s most often quoted (and often ignored!) rule is ?the fastest way to new business is through existing customers.?

Revisiting and enhancing your current customer file can provide a quick way to identify lapsed customers, fix incorrect addresses, and/or add fresh data. Whether you want to extend a new offer to an old customer, track down a relocated customer, or find a new way to contact your current customers?your customer lists is the place to start.

Smart business owners and marketers also regularly develop prospect lists based upon existing customer lists. Using the expertise of a data supplier, you can access literally thousands of data sources available to establish a new prospect or new customer list. If your goal is to generate leads, check with your data provider about profiling your current ?best? customers. You can identify fresh, external data sources that can provide prospects who look like your most profitable customers.

Customer files are a unique and valuable resource available right in your own ?backyard?. AccuData Integrated Marketing and AccuLeads.com offer the following databases:

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